Our process
Simple, predictable, and built for accuracy.
1) Discovery
We align on goals: what counts as a conversion, how users move through the site, and what tools are involved.
2) Measurement spec
We define events, parameters, naming conventions, and conversion logic — before building anything.
3) Implementation
We build GTM + GA4 cleanly: variables, triggers, tags, and environment-safe workflows.
4) QA & validation
We test across pages, devices, and edge cases (SPAs, redirects, cross-domain) so data is dependable.
5) Documentation
You get a clear map of what was built, why, and how to extend it safely.
6) Handover
Optional walkthrough so your team can own the setup confidently.
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